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Studio project

the observatory

Adding character.

We love characters, so we invent our own.



Creativity thrives in diversity. Having a team with creative ideas, from diverse backgrounds, and having different levels of skills is one of the crucial ways of enabling diversity. This unique assortment of individuals creates an energetic environment where different ideas, opinions and approaches can be explored and shared.

A too serious working environment with an underlying atmosphere of fear and tension? That’s where innovation comes to die. Creativity breeds creativity. If you want your team to think creatively, create an environment that’s fun-filled and allows ideas and inspiration to develop through teamwork.

Any good brand has a culture. What happens when you quite literally add character to develop sub-cultures and differentiate your brand from your competitors?



Bravery is always rewarded.

the observatory