We’re good at reading people - we’re fascinated by how and why people tick - so we can make them feel something. To us, your brand is a story. And we feel passionately that you have to tell it well.
There’s a reason why we’re called The Observatory.
We’re observers. We’re curious - we can’t help ourselves. It’s not enough to do things better. We need to do better things.
Jersey's a small island but we think big and work internationally.
Our biggest achievement to date are the peeps around us.
'Keen as mustard'
Ben has worked with a diverse range of brands, sectors and products over the last 20+ years. During this time, he worked his way through various agencies until 2006, when he felt the need to set up his own business based on experience and wanting to make a difference. Managing people and crews with a strong design and brand influence, Ben is a committed Creative Director and strives for results and polished execution tirelessly.
Work includes brand and content strategies with Google, Premiership football clubs, black ops divisions of the MoD, rebranding islands, developing personal projects that received over 1M views organically, regenerating Parisian retailers, working alongside businesses striving to be the biggest lifestyle brands in the world, establishing collaborative partnerships in London and Europe, supported by award-winning design solutions and film production in the UK and Europe whilst maintaining a strong Studio Culture in Jersey, Channel Islands where The Observatory is currently based.
Writer & Account Manager
Every studio of creatives needs a strong lady behind them. Sarah is the studio’s everything from copywriter to client liaison and strategist. Fluency with words is Sarah’s passion aligned with the patience of a saint and a way with people that only those working with Sarah will understand.
Working internationally, Sarah understands the culture of the brands we work with ensuring that beautiful copy in narrative, brand rationale or campaign form will resonate with the audience, often working with translators or using her language skills to sharpen messaging in a global context.
Sarah works in synergy with the Creative Director to ensure the creative is eloquently rationalised. Sarah is a natural communicator with a track record of testimonials from CEOs, founders and international brands.
‘If you do what you’ve always done, you’ll get what you always got.’
Insight, approaches, rants and ramblings of an independent content studio