One of the UK’s major online tool retailers, UK Tool Centre came to us for a rebrand to carve out their space in a crowded marketplace and drive increased sales to both trade and DIY audiences.
In this new landscape, a one-size-fits-all approach just doesn’t cut it. The key to success is to identify which customer segments are the most attractive, and then design user experiences that are optimised for them. Our Ambassador strategy used real makers to show the journey of the products, authenticating UKTC’s claims through effective, honest storytelling and building the idea of a community of valued users.
A strong strategy, striking font, honest palette and punchy social and marketing communications united trade and consumer audiences with an honest, real and no bullsh*t tone of voice, and kept content consistent across all touchpoints.
Our approach positioned UK Tool Centre as the trade professional’s best kept secret that’s accessible for consumers to discover - keeping existing DIY customers onboard while expanding the reach to capture more trade attention.
The right tool for the job is essential. Simples.