case study

JTC Group PLC

Stronger together.

By working together, we become part of something greater.

what we did

Brand development
Design
Copywriting
Illustration
UX / UI
Print
Photography
Prototyping
Film
Infographics
Social Templates

JTC Group is a global financial services brand with a desire to innovate and position themselves uniquely in the market. With a focus on a strong concept, the brand needed a vibrant and high-end visual design system with creativity at its core.

Developing a simple ‘Monarch butterfly’ inspired concept as striking visual devices, even the logo itself was given the ‘Stronger Together’ treatment, paired with bespoke illustrations of creatures made of tens of thousands of custom-designed butterflies. Combined with punchy copywriting, photography, compositing and a connected suite of infographics, we delivered a rebrand with a vibrant point of difference and delighted the board of Directors after their £343M listing on the London Stock Exchange in March 2018.

Bespoke Creatures

130,560 butterflies formed to deliver this concept.
Before After

Leading

Together

28,400 butterflies used.

Faster

Together

8,000 butterflies used.

Sharper

Together

18,000 butterflies used.

Adapting

Together

17,000 butterflies used.

Stronger

Together

30,000 butterflies used.

Greater

Together

29,160 butterflies used.

Our ‘Monarch’ concept began as a visual metaphor for JTC’s key difference, their shared ownership culture. We were inspired by the 3,000 mile round trip migration of the Monarch butterfly.

Location:

Jersey

Composited into relaxed, informal lifestyle capture.

Location:

London

Composited into relaxed, informal lifestyle capture.

Location:

New York

Composited into relaxed, informal lifestyle capture.

Location:

Jersey

Composited into relaxed, informal lifestyle capture.

Location:

London

Composited into relaxed, informal lifestyle capture.

Location:

New York

Composited into relaxed, informal lifestyle capture.

Location:

Jersey

Composited into relaxed, informal lifestyle capture.

Location:

London

Composited into relaxed, informal lifestyle capture.

Location:

New York

Composited into relaxed, informal lifestyle capture.

Location:

Jersey

Composited into relaxed, informal lifestyle capture.

We designed confident, client-focused communications that demonstrate their real track record and ensure JTC stand out in a fiercely competitive and cluttered sector.

‘Taking our brand to the next level’

DAVID VIEIRA

CHIEF COMMUNICATIONs OFFICER

Graphic elements enable the communication of key statistics and ideas with intuition, speed and ease. Simple to understand and universally recognised, JTC’s graphic elements work equally well as tools or expressions of their brand.

At JTC our people make us who we are. With hundreds of us working across the globe, we’re connected by a shared purpose. To deliver the best for our clients. Wherever we are in the world. And while we may have grown and evolved into a dynamic global organisation, we remain as true to our founding principles as ever.

We’re stronger together.

stronger together

‘It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.’

Charles Darwin

PROJECT INSIGHTS

OUR WRAP UP

A structure is only as strong as its connections. Be different. And make a point of it.

the observatory