Travel’s about a lot more than just a destination. Which is why, even if you don’t have a lot to go on, you can still awaken the spirit of exploration.
When it came to writing and designing a premium look book for a luxury Tenerife resort and residence, from a lifestyle photography shoot, it was a case of backwards engineering. But with stunning imagery that captured the emotional proposition and stripped-back lyrical copy throughout, this was more about telling the story of the destination in a voice that would capture the imagination of a luxury audience.
Travellers are looking for travel brands that believe in the same things they do - a shared ethos of sustainability, life-enhancing experiences and opportunities to truly connect with a place and its natural surroundings.
People want to travel well, seeking out the real personality of a place. Authentic and memorable experiences create a deeper connection between a person and a place.
Through rich visual content and considered storytelling designed to engage, successful luxury travel brands don’t simply sell a destination, they awaken a desire to experience the new, the unique and the unforgettable.
It’s not simply the one-of-a-kind destinations that set luxury resorts apart, it’s the emotion that these locations leave in travellers’ minds. Tell these stories visually through beautiful design and experiential copy, and you’ll inspire your audiences to want to explore further.
In a digital age, the beauty of something as tactile and sensory as a look book is in itself an escape from the everyday. Beautifully captured moments make a deeper and more defining impact when they’re framed by a rich and tactile premium print publication that you can touch and feel.
For our client, it was a way to boldly strengthen their underlying message of style, quality and design excellence by delivering inspiring stories of place, space, emotion and mood all packaged up in an aspirational aesthetic.
Emotional attachments lead to much deeper consumer engagement, even after travellers have returned home.